The general public usually underscores the importance of storytelling. Storytelling, having formed the basis of thousands of years of human culture, is valued in terms of the language and affective development of children.

It is a vital part of things like content marketing and can pass down the knowledge of generations past through folktales. Effective storytelling drives our marketing initiatives, helps reveal news stories, and connects us to each other. Our real-life experiences often distill into a good story, providing lessons and encouragement for others. Learning to tell a compelling story is a soft skill that is in high demand for businesses and organisations.

Storytelling fits into a wide range of disciplines. Whether you are building a podcast for social change or reading fairy tales to your children, good storytelling can help bring characters and lessons to life.